Search Engine Optimization
Help Them Find You Before They Find Someone Else

​Search Engine Optimization, aka SEO, is not a specific product, or a single activity or a one-time accomplishment.  It's like good health.  There is a full spectrum of health, it varies day by day, and there is not one specific activity that creates it and keeps it. And you never stop working on it.

SEO is a combination of activities and an ongoing process.

When people are searching on the internet for what you do, you want them to find you.  You need to make sure that you have made it quite clear to the search engines who you are, where you are, and why your website is the best answer for the person who is searching.  That's​ a mouthful - here's the breakdown:

1.  Someone needs what you have to offer.
2.  They use a search engine to see what's out there.
3.  The search engine's job is to find the best answer for the person who is doing the searching.
4.  You want to make sure that the search engine realizes that you are that best answer.

So how do the search engines decide?

• They look at what you are saying about your business.  (content with key words) 
• They look at how you are saying it. (Unique wording, video, images)
• They look at how well your website will work on the searcher's device. (Mobile responsiveness)
• They look at how popular you are for everyone else that looked for you and found you. (Analytics)
• They look at how long your website has been popular. (History of domain)
• They look at how legitimate you appear to be, by looking at how consistent your business information is throughout the internet. (Consistent Listings)
• They look at how geographically close you are to the searcher. (local search)
• They look at the danger level of your website. (virus protection, SSL)​

What should you do?
1.  Use Tonsha's free scan tool to see how you are listed throughout the internet
2.  Schedule a consultation with Tonsha to review your website content.  You don't always have to design a new website - sometimes you just need to touch up the content.  You don't always need to build a new house - sometimes you just need to paint the walls and plant some new flowers.
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