Preparing for your Consultation:
Here are some quick questions to prepare you for your first meeting:
Who are your competitors?
Bring a list of who you believe to be your competition and if possible, samples of their advertising. Be prepared to discuss what you like or don’t like in their ads.
What makes your company different?
Can you make a list of what you do differently than your competition? Can you share some client testimonials or examples of successes that you’ve had?
Who are your customers and what is your target market?
Identify your current customers, as well potential groups to target.
What advertising have you done already?
Please bring all the examples you have of what you’ve done, from brochures to business cards to media buys.
What are your yearly schedule/budget/deadlines?
Identify your busiest and slowest seasons.